The Dodge Journey launched in 2009 at the front of the newly developed crossover segment. Now, Dodge has announced that the 2020 model year will be the last for the Journey. Though there are rumors of a completely redesigned replacement vehicle being released in the next few years, nothing has been confirmed at this time. So with the demise of the Dodge Journey, we look back at what made this vehicle special and examine current alternatives for consumers.

Benson Chrysler Dodge Jeep offers a wide range of vehicles for consumers across the Carolinas. Our sales staff has experience with a wide variety of makes and models and can help customers find the car they need. We also offer affordable financing options and a top-class service center. Contact us for details.

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Benson Chrysler Dodge Jeep

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Why is Dodge phasing out the Journey?

The Dodge Journey initially launched as a replacement for the Dodge Magnum and Chrysler Pacifica station wagons. The Journey symbolized America's move towards crossover and sport utility vehicles. Built on the same platform as the Dodge Grand Caravan and the Chrysler Town and Country, the Dodge Journey never gained the same fame as its automotive kin. Instead, the Journey became a low-cost option for families seeking a three-row vehicle.

After having already discontinued the Grand Caravan, the loss of the Journey leaves the Dodge lineup with just three vehicles. The Charger and Challenger are performance-focused cars built for the horsepower-addicted crowd. The Durango remains as a seven-passenger SUV option, but at a higher price range than the Journey.

The Journey became a victim of its own success, caught amongst high competition and evolving consumer tastes. As the crossover segment exploded in popularity, lack of investment left the Journey increasingly outdated. Perhaps the final straw was the changing political winds in the United States. When 13 states developed stricter emissions standards for new vehicles, the Journey failed to conform. Instead of revamping the Journey to meet the new regulatory environment, Dodge decided to start fresh.

What are my post-Journey options?

The loss of the Journey clarifies the Dodge brand's position as a performance-based lineup. The Challenger and Charger, of course, are high-performance hot rods through and through. Even the Durango offers a SRT Hellcat variant with a V8 engine producing over 700 horsepower. For those (slightly) less racecar-inclined, though, the standard Durango uses a 295-horsepower V6 or a 360-horsepower V8.

Chrysler offers the Voyager and Pacifica minivans for drivers seeking a more upscale solution. Both vehicles offer a 287-horsepower V6 paired with a nine-speed automatic transmission. The Pacifica, the pricier option of the two, offers a hybrid powertrain. However, it is important to note that the Chrysler brand itself is also very small.

While the Dodge lineup is contracting, its sibling Jeep brand is stronger than ever. With five different crossover or SUV options, the Jeep lineup is well-placed to gain sales from former Journey buyers. The Wrangler Unlimited, Renegade, Compass and Grand Cherokee provide SUV style and off-road feel for Greenville families. However, until the upcoming Grand Wagoneer debuts in 2021, there are no three-row Jeep options.

Conclusion

Spring cleaning has come early for Dodge as it sunsets its Journey crossover. The decision removes one of the older models from the road and allows Dodge to revamp its identity. While the sight of a favored vehicle leaving the showroom can be a difficult sight for car shoppers, rumors of a revamped replacement serve to keep Dodge buyers interested in the brand. And where Dodge leaves a gap, Chrysler and Jeep step in to follow.

Benson Chrysler Dodge Jeep provides Carolina car consumers with a broad selection of great rides. We have new, used and certified pre-owned vehicles to fit practically every taste. Our finance and service centers help customers afford and maintain their next great ride. Visit us at 415 West Wade Hampton Blvd. or call us at 864-334-7518 to ask questions or to schedule a test drive.

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